Two words to remember:
Dennotation- Everything you can see.
Connotation- An idea or a feeling which a word invokes for a person in addition to it's literal or primary meaning.
Key Term: Semiotics
- Examines how symbolic, written and technical signs construst meaning
- Looks at how meaning is made and understood
Photography
- Vertical/Horizontal orientation.
- Focus- Deep or shallow
- Lighting
- Background- Mid ground, fore ground
- Rule of 3rds
- Use the camera grid to take photos easily
- Blur
- Get the eyes on the power lines during portrait photos.
- Composition
- Pallete- Range of colors
- Direct Address
- Framing
- Visual Hierachy
Movie Poster
- Put the cast of your movie in the poster
- Negative Space- emptiness for the text
- Put the release date in your poster
- Always put the title on your poster
- Visuals and other icons can represent your movie
Media Language
Audience: A group of people who view your piece of work and judge it in their own point of view. Everything we do in media is done with an audience, everything from writing an essay to making a poster or planning a music video. Knowing this you have to know who your audience is and what do they want.
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Demographic Table
Other Notes
- Palette means color in Media.
Low Angle shot, High Angle shot, Eye line shot.
- Serif fonts make everything formal, if you use comic sans wihout serif it signifies that you are not being formal.
Video
- Mise en scene- The setting
- Low angle shot- below eye level
- Eye angle shot- at eye level
- High angle shot- Above eye level
- Wide angle shot- showing the location
- Pan- Panoramic left or right
- Tilt- moving the camera up or down
- Track- moving front or back
- Crabbing- moving with the camera left to right
- DO NOT ZOOM
Psychographic
- Aspirer
- Reformer
- Explorer
- Mainstream
- Succeeder
- Struggler
- Resigned
Ad comparisons
Smoking Advertisement
This smoking advertisement has an impact on the Psychographic and the Demographic table. In the psychographic it comes under 'The Resigner' because you are pushing yourself to smoke which leads to death. In the demographic table it comes under the grade B-D because cigarets are not a High class smokers item, also this cigarette may be targeted at the working class because it does not really seem like a expensive piece of equipment.
Heinz Ketchup Advertisement
This advertisement has an impact on both, demographic table and the psychographic. On the demographic table, I think it goes under the grades B-C, because the advert is set out that way and this product may be purchased by them. On the psychographic it may come under 'The Explorer' because it does look like a really young type of advert, the way it is structured and may be because of that it may have been targeted towards a younger community/society.
Audience Effects
- Most controversial of Media Industry
- Possible effects that Media consumption might have on the audience.
- Several high profile causes- the murdered of Jamie Budget- The Columbine Killing
- Seemed to suggest that there is a link between observing violence in the Media and being violent in real life.
- We can identify several possible outcomes of media consumption if we choose to agree with the effects model.
Modelling- copying what we see
Conditioning/Cultivation- Our psychological state is affected and possibly permanently ‘damaged’ by the Media we consume
Mean world syndrome- A type of conditioning whereby we become convinced that the world is more threatening or dangerous than it actually is
Catharsis- An alternative suggestion whereby we argue that tendencies towards violence, for example, are actually satisfied (or ‘purged’-that’s what catharsis means) by watching violent things. That is if we watch them. We are less likely to do them
Quantitative Data- info which is meant exact, easily, easily gathered and measured and easily displayed- Questionnaires- number based
Car Advert- Might look at Age- Income range- How many Cars they won
- Quantitative data
- Generally the more useful data is more subjective
- Harder to gather and measure, more
Triangulation
- Both quantitative data are important
- Different types of data
- A good student will, for example, send out an initial questionnaire to get basic quantitative data , organise a focus group in the early stages
Masthead: The title of a newspaper or magazine at the head of the first or the editorial page.
Headlines/story titles/article information, Bar code, Puff/flash, Barcode, Price and freebies
D.M.A: Direct made address